the process of generating variable print and inserting bills.
What is CRM?
Client Relationship Management a term that designates the methodology of organizing relationships between client and company, as well as relationships within the company.
What is DIGITAL PRINT?
a technology which makes possible direct print from a computer on various types of materials.
What is DIRECT MAILING?
a tool for direct marketing which entails matching of variable data (text and picture) according to given criteria, as well as print with insertion of personalized offers in full color.
What is INVOICE MARKETING?
a way of advertising which utilizes a combination of marketing material accompanied by an invoice.
What is SHEET PRINT?
a type of digital print which utilizes a sheet of various material, maximum dimension of 320mmx488mm.
What is TRANSACTIONAL PRINT?
application of variable print pertaining to insertion of bank excerpts and transactions.
What is VARIABLE PRINT?
print of variable contents according to given parameters from a database.• What is WIDE FORMAT PRINT a type of digital print from a roll which utilizes various materials which are maximum width of 320cm.
What is A STAND?
a plastic or metal self erect carrier of posters which resembles the uppercase letter “A” from side view. It serves for exhibiting promotional purposes.
What is BACKWALL?
a structure of large dimensions, with print laminated on a plastic foil and set on the structure. Its dimension is 415x228cm. It is utilized at fairs, conferences, and promotional events.
What is HANGER?
a product of promotional graphics intended primarily for enhancement of sale and product emphasis. It can be of different shape and of desired dimensions. It is always hung or pasted in an elevated position.
What is BOOKMARKER?
a product which serves to mark pages of books, periodicals, and such.
What is POP UP COUNTER?
an aluminum stand with a magnetic plate on which print is applied. The dimensions of the stand are 36x126x97cm. The purpose of this product is promotion of various products or services at vending locations.
What is COUNTER?
a plastic stand intended for promotion of various products or services at vending locations. It can be disassembled and it is portable. The dimensions of the lower part of the stand are 85x88x45cm. The upper part of the stand (board) is 85x33cm. The total height of the promo stand (incl. board) is 212cm.
What is ROLL UP?
self erect advertisement with a pedestal. It is delivered in a casing with a rack. The standard dimensions are 80x200cm, 100x200cm, and 150x200cm. A product widely used in promotional events, for labeling and informing.
What is WOBBLER?
a product of promotional graphics intended primarily for enhancement of sale. It can be of different shape and desired dimensions, set on a holder or glued to a shelf of the vending location.
What is POS MATERIAL (POINT OF SALE)?
a common term for diverse marketing material, placed at a vending location.
What is BACKLIT TARPAULIN & BACKLIT FILM?
a type of material for print in wide format which is enlightened on the rear side. These materials are UV resistant and waterproof. They are used for translucent banners and displays at a vending location.
What is BLOCKOUT TARPAULIN & BLOCKOUT PVC FOIL?
materials for wide format printing which do not permeate light; tarpaulin is also suitable for printing on both sides. These materials are UV resistant and waterproof.
What is BLUEBACK?
a 120g paper with a blue background which during bonding assures no transparency of materials.
What is CITYLIGHT?
a 230g highly glossy paper, suitable for print of expository photographs as well as photograph quality posters.
What is PHOTOGLOSS?
a 230g highly glossy paper, suitable for print of expository photographs.
What is RIGID PLASTIC BOARD?
a plated material of varied thickness (1, 3, 5, 10mm) that serves as an underlay for lamination of printed material. It is waterproof and it is characterized by great strength and weight, thus it is ideal for self erect elements.
What is POLYESTER RIGID FILM?
a polypropylene material suitable for POS materials and spatial graphics. It can be transparent, non transparent or milky. It is resilient to cracks, and its thickness range is from 0.3 to 1 mm.
What is CUTTER FOIL?
a self adhesive foil for special effects, cut to a desired shape. Types: etched, reflecting, fluorescent, cutter foil for flat and curvy surfaces.
What is LEXAN?
a lightweight material of 6 to 14 mm thickness. A honeycomb structure enables it to bear a greater load. It is suited for indoor and outdoor utilization, and it is resistant to moisture.
What is MASH?
a perforated PVC tarpaulin canvas which tolerates air circulation. It is usually used for print of banners and in forefront graphics. This material is semitransparent, UV resistant and waterproof.
What is ONE WAY VISION?
perforated foil for window graphics which, due to its characteristics, does not cause dimming of indoor space.
What is FOAM?
a plated material of varied thickness (5 and 10mm) which serves as an underlay for lamination of printed material. It is lightweight and suitable for pasting on walls.
What is PLEXIGLASS?
it is produced in range of 1.5 to 10 mm thickness, and it can be transparent and colored (milky). It is suited for indoor and outdoor utilization since it is resilient to contraction and distortion in various weather conditions.
What is PVC STICKER?
self adhesive waterproof material for wide format print. It is used for branding of objects, vehicles, and for lamination on hard surfaces and design of various advertising material.
What is RIPPLE BANNER?
linoleum for floors with high resolution print.
What is SEDEF POLYESTER FILM?
pearly plastic material of increased strength. It is suitable for printing of posters, roll ups, “A” stands, and such. It is UV resistant and waterproof.
What is SCORING?
the process of creating slots on printed material in order to avoid color cracks across the curvature.
What is BINDER?
a type of machine binding of a book block with a warm adhesive.
What is EMBOSSING?
the process of creating a relief imprint (concave or convex).
What is LAMINATION?
a coating of materials with a plastic foil applied under specific temperature and pressure.
What is MOUNTING?
bonding of printed material on a solid underlay.
What is CLAMMING?
a type of binding with a wire through curvature on two or three separate locations.
What is PARTIAL POLISH?
a special technique of applying polish to a desired shape and on certain locations on the material in order to acquire better visual effects
What is PERFORATION?
partial severing of materials in order to achieve facilitated secession.
What is COATING (PVC)?
application of a thin layer of foil across printed material. The coating can be matt or glossy, one sided or two sided. It is applied across the entire sheet surface. Its purpose is additional protection from moisture and physical damages.
What is SETTING OF RINGLETS?
a type of finishing which causes strengthening of edges by welding, drilling holes and setting metallic rings (ringlets) through which, later during assembly, a string or wire is inserted.
What is PRINT & CUT?
the possibility of simultaneous printing and cutting of foil to a desired shape.
What is DIE CUTTING?
machine or manual cutting of self adhesive material which enables peeling of the upper layer of material from the underlay which subsequently remains in its entirety.
What is ROUNDING?
(cornering) rounding of edges.
What is WELDING?
a method of bonding materials in order to create folds, hems, strengthened edges, make sleeves, and such.
What is TRIMMING?
cutting of materials to a desired shape according to a constructed tool for this purpose. The tool can often be combined and it can contain the lines of cuts, scores, and perforation as well.
